Client: Fortress
Location: Causeway Bay, Hong Kong
Size: 100SQFT
Date: 01/01/2023
Services: Retail Design | Fit-out
The objective of this project was to collaborate with Fortress and design an immersive Smart Home experience within a compact 10sqm space. Goodss, a leading consulting firm, partnered with Fortress to create a retail strategy that allowed customers to fully engage with and experience smart home solutions in a kitchen and living room setting.
The project began by carefully designing the layout of the 10sqm space to maximize functionality and showcase the key features of a smart kitchen and living room. Goodss worked closely with Fortress to understand their target customers' needs and preferences, ensuring that the design and selection on smart home products aligned with their expectations.
The compact kitchen area was crafted to represent a modern, fully equipped smart kitchen. It featured space-saving appliances, integrated smart home systems, and innovative kitchen gadgets. Customers could explore the possibilities of a connected kitchen, experiencing the convenience and efficiency that smart home technologies bring to everyday cooking and meal preparation. Interactive displays allowed customers to interact with the appliances, test their functionalities, and witness firsthand how these technologies simplify tasks and enhance the kitchen experience.
Adjacent to the kitchen, the living room area was designed to showcase the seamless integration of entertainment, comfort, and smart home automation. Customers could explore a variety of compact home entertainment systems, including smart TVs, audio solutions, and lighting controls. Demonstrations highlighted the ease of controlling these devices with voice commands or through smartphone apps, creating a personalized and immersive living room experience. The integration of smart lighting and automated window treatments showcased the ambiance-enhancing capabilities of smart home technology, even in a limited space.
Throughout the Smart Home Kitchen and Living Room by Fortress, Goodss ensured a cohesive and immersive experience. Despite the compact size, the space was carefully designed with attention to detail, incorporating elements such as efficient storage solutions, versatile furniture, and smart home accessories that enhanced the overall ambiance and functionality. The aim was to create an environment that felt both aspirational and relatable to customers, inspiring them to envision their own smart home solutions within their available space.
Expert staff members were available within the space to guide customers, provide in-depth product knowledge, and answer any questions. They would assist customers in understanding the features and benefits of the showcased smart home technologies, helping them make informed decisions based on their specific needs and the limitations of their space.
In conclusion, the Smart Home Kitchen and Living Room by Fortress project involved the collaboration between Goodss and Fortress to design an immersive retail experience within a compact 10sqm space. By focusing on the kitchen and living room areas, customers could explore and experience smart home technologies firsthand, even in a limited space. Through interactive displays, knowledgeable staff, and carefully crafted design elements, Goodss aimed to inspire customers and showcase the benefits of integrating smart home solutions into these essential areas of their home, regardless of the space constraints.