Client: SSP Hong Kong
Location: 700 Nathan Road, Kowloon, Hong Kong
Size: 7300SQFT
Date: 11/10/2017
Services: F&B Design | Fit-out
The 700 Nathan Road project aimed to establish a distinctive food court for SSP Hong Kong, seamlessly integrating an industrial aesthetic that mirrored the mall environment above. Goodss, a renowned consultancy, collaborated closely with SSP and the food court vendors to conceive a captivating vision. This vision incorporated industrial elements and local motifs, resulting in a unified, standout ambiance.
Commencing with a deep comprehension of SSP's objectives and the mall's distinct character, Goodss worked in tandem with SSP and the vendors to define a clear direction. This direction harmonized with the industrial theme while incorporating local design influences.
Drawing from the industrial aesthetic, Goodss carefully curated materials, colors, and textures that aligned with the visual language of the setting. This selection not only embraced the desired theme but also fostered consistency and coherence throughout the space. Furthermore, these elements were adjusted to align with the unique branding of each individual vendor.
An instrumental aspect of the project was Goodss' collaboration with local artists, who contributed a focal mural to the space. This mural not only injected vibrancy and trendiness into the food court but also encapsulated the essence of the local culture. This infusion of local artistry elevated the overall atmosphere, engaging visitors on a deeper level.
Ultimately, the 700 Nathan Road project successfully amalgamated industrial aesthetics with local motifs, forging a singular design identity. Through meticulous material selection, alignment with vendor branding, and collaboration with local artists, Goodss transformed the space into a dynamic haven that seamlessly echoed the mall's thematic essence. The confluence of materials, colors, textures, and artistic elements resulted in a stylish, enjoyable, and immersive environment that enhanced the overall dining experience for patrons.